2025 Speakers

Chadi Atie loves solving puzzles, the only difference is, his puzzles come in the form of data. As a Manager leading a global Data & Analytics team at Philip Morris International, he has helped transform scattered spreadsheets into a powerhouse of 20+ scalable data products used across multiple markets. His focus? Making data work for people, not the other way around. Beyond analytics, Chadi is a former professional footballer, a curious traveler, and someone who believes a great meal can solve almost anything. He’s here to share real-world lessons on building a strong data culture, scaling BI, and why ‘Excel is not a database’ might be the hill he’s willing to die on.